Yo soy

Guillermo Torres

I design products. My goal is to identify patterns and opportunities, then create engaging interactions among people, products and technology.

About Me

I combine technology, human need, empathy and refined aesthetics to create meaningful experiences. Previously a design manager at Airbnb where I focused on solutions for web design and development. Prior to joining Adobe, I brought a mix of creative and technical skills to AKQA and Method.

I have produced interactive experiences for global brands including Gucci, Nike, Microsoft, Autodesk, Visa and Target. With over 10 years in the industry, my work has been recognized by The One Show, Communication Arts, FWA and Cannes Cyber Lyons, among others.

Not one to talk a lot, I do value sharing ideas and knowledge with my peers, and regularly lecture about prototyping, web design and user experience at conferences including IxDA's Interaction 10, MAX, CSS Conf and UX Australia.


7 Days in Vietnam

I had the privilege to travel to Vietnam. It was a lifelong dream to wander the streets of Hanoi and eat as much as possible. This is my travel journal.

Designing Developer Tools

I spent a few years designing developer tools. If you are a designer that is thinking of tackling this space, I’d love to share what I learned during this time.

Designing Trust for Conversion

Small changes can make a big impact at early stage startups. It’s easy to notice what caused a positive change, but the cause often takes a bit of thinking. This is an exploration on what a company can do to gain its users trust through design.

Why your job description should read more like a tweet.

The way that we communicated what we are looking to hire is through a job description. This is the central device in the hiring process yet it hasn’t really evolved much, even though everything around it has in fact changed rapidly.


Edge AnimateCase Study Coming Soon
Adobe Digital PublishingCase Study Coming Soon
Adobe Flash CatalystCase Study Coming Soon
Visa - OlympicsCase Study Coming Soon
XBOX - PGR3Case Study Coming Soon
GucciCase Study Coming Soon